Your management with reliable indicators: how to create strategic dashboards for your business

Large businesses generate an infinite amount of information every day from the most varied sources. From their departments, to customer service and including financial and market data, these records are nothing more than a series of disjointed pieces of information if they are not grouped and analyzed .

The reality for companies that still don't have customized technology solutions to provide this analysis is usually scattered, duplicated data, with low reliability and no easy access for decision-makers.

The business challenge, therefore, is not about not having data, but about transforming it into relevant, up-to-date and accessible indicators that can guide practical decisions in line with the company's objectives.

How do you find relevant data in the midst of so much information?

It is common for each area of the company to develop its own reports, often without defined standards or aligned with the company's macro objectives. This creates an environment of mistrust: a different number in each report, rework to validate versions and decisions that are made out of time due to a lack of clarity. In the end, data becomes more of an obstacle than an ally.

What's more, when the visualization of information depends exclusively on the compilation and analysis work of professionals, reports tend to take up more time than they should and decision-makers are unable to speed up the moves necessary for the business to evolve at the speed of the market. This limits the strategic potential of data in terms of how it can contribute to the company's success.

It is in this scenario that assertive data visualization plays a decisive role. When well structured, strategic dashboards offer an integrated view of the business, with relevant KPIs, comparisons between periods, visual alerts and a focus on what really matters.

More than just presenting numbers, these visualizations organize the company's thinking. They connect operational data to strategy, make it easier to monitor targets and reduce the time spent on manual analysis.

Strategic indicators: what they are and how to keep them relevant

A strategic dashboard needs to be guided by KPIs that are really connected to the business objectives. This requires dialog between the technical areas and senior management, clarity about targets and, above all, continuous updating of the data. It also requires technical customization, i.e. a project to implement analytics and Business Intelligence (BI) solutions needs to be designed for the company's challenges and not just to replicate market models.

It is common to see companies that, even after great efforts in BI projects, end up with indicators that no longer reflect the reality of the operation or that are not used in decisive meetings. Keeping these KPIs alive, reliable and accessible is part of the data governance strategy - and should be seen as such.

How to structure dashboards that generate real value

A good Data and Artificial Intelligenceproject can ensure that data visualization is a strategic management tool, based on automation processes, compilation and automated analysis of information.

In the projects developed by AMcom, we start with a data assessment, which evaluates the quality, integration and analytical maturity of the company's current environment. From there, we structure reliable architectures and pipelines, which feed the dashboards with clean, up-to-date and traceable data.

The creation of dashboards involves the use of good analytics and business intelligence practices, with a focus on accessibility, clarity and standardization between areas. The result is dashboards that eliminate duplicate indicators, speed up analysis and increase managers' confidence in decisions.

Real cases: organization that led to competitive advantage

A practical example is the project we carried out for a large healthcare company. With AMcom's support, the company structured its data flows and created integrated dashboards that began to guide not only internal decisions, but also deliveries to the end customer. The time spent on analysis fell, confidence in the information rose and business results appeared, especially with regard to corporate governance at the company.

Well-built dashboards like the one in this example become living structures that guide decisions, reduce rework, connect areas and increase business competitiveness.

Count on the support of the AMcom team to bring customized solutions to your business and guarantee strategic and assertive data structuring and analysis.